THE EFFECT OF PRODUCT QUALITY AND SERVICE QUALITY ON CUSTOMER LOYALTY OF WARUNK UPNORMAL
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Issue
Vol. 10 No. 2 (2021): Jurnal Manajemen Vol.10 No. 2 Tahun 2021
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Articles
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Article Details
Abstract
Today, human needs and desires are increasing and unsatisfied. Many companies are trying to create a variety of products with high quality and many train employees to attract customers. This becomes very important because by being able to create a product with high quality and good service then the customer will return again in the future to make another purchase and will bring a sense of customer loyalty to him. The object of this research is the customer who became the visitor warunk UPNORMAL Sunter. Sampling technique is non probability sampling by using judgment sampling, with sample size 100. The result of data analysis indicate that product quality and service quality have positive effect to customer loyalty and service quality influence more dominant to customer loyalty compared with product quality.