MENGUNGKAP VALIDITAS KONTRUK SENSE OF COMMUNITY (SOC) PADA KONTEKS KOMUNITAS MEREK SEPEDA MOTOR

Simamora, Bilson (2013) MENGUNGKAP VALIDITAS KONTRUK SENSE OF COMMUNITY (SOC) PADA KONTEKS KOMUNITAS MEREK SEPEDA MOTOR. Jurnal Manajemen.

Text Mengungkap Validitas SOC pada Konteks Komunitas Merek Sepeda Motor.pdf Download (342kB)

Abstract

Sense of community is a powerful concept in determining individual participation in a community. This concept has been studied widely, but majorly studies are based on geographical-based community or community that based-on space. In other words, research of sense of community that was conducted in a relation-based community is still rarely. This research is tested the SCI II instrument among motorcycle brand communities that are perceived as a good example of relational community. Research is conducted upon 142 members of eight motorcycle brand community members. Two findings are drawn from this research. First, the confirmatory validity of SCI II is low. Second, SCI II is treated better as unidimensional than as a multidimensional concept. The suggestion is proposed to other researchers.

Actions (login required)

View Item