MENGUNGKAP VALIDITAS KONTRUK SENSE OF COMMUNITY (SOC) PADA KONTEKS KOMUNITAS MEREK SEPEDA MOTOR

Simamora, Bilson (2013) MENGUNGKAP VALIDITAS KONTRUK SENSE OF COMMUNITY (SOC) PADA KONTEKS KOMUNITAS MEREK SEPEDA MOTOR. Jurnal Manajemen.

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Abstract

Sense of community is a powerful concept in determining individual participation in a community. This concept has been studied widely, but majorly studies are based on geographical-based community or community that based-on space. In other words, research of sense of community that was conducted in a relation-based community is still rarely. This research is tested the SCI II instrument among motorcycle brand communities that are perceived as a good example of relational community. Research is conducted upon 142 members of eight motorcycle brand community members. Two findings are drawn from this research. First, the confirmatory validity of SCI II is low. Second, SCI II is treated better as unidimensional than as a multidimensional concept. The suggestion is proposed to other researchers.

Item Type: Article
Subjects: H Social Sciences > HD Management. Industries. Land use. Labor > Marketing (General) > Customer Behavior
H Social Sciences > HD Management. Industries. Land use. Labor
H Social Sciences > HD Management. Industries. Land use. Labor > Marketing (General)
Divisions: Fakultas Hukum > School of Management
Depositing User: Dr. Ir. Bilson Simamora, M.M.
Date Deposited: 23 Apr 2021 06:30
Last Modified: 23 Apr 2021 06:30
URI: http://eprints.kwikkiangie.ac.id/id/eprint/1769

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