RELATIONSHIP MARKETING SEBAGAI ORKESTRA LAYANAN SEBUAH STUDI PADA PT. TRIMITRA COMMUNICATION

bilson, Simamora RELATIONSHIP MARKETING SEBAGAI ORKESTRA LAYANAN SEBUAH STUDI PADA PT. TRIMITRA COMMUNICATION. Jurnal Ekonomi Perusahaan.

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Abstract

Relationship marketing proposes that a company should use the best resources and practices in an industry. This practice means that a company should develop a managerial relationship with other companies. To be effective and efficient, the use of those resources should be in harmony with the company's managerial process. Its means that as a focal player, a company should manage those resources to make them available at the right place, condition, and time. The value of consumer products that are produced by such a process depends on the quality of relationship management made by a focal player. To make it going well the company should place itself as a conductor in an orchestra. This research was executed in an event organizer company PT. Trimitra Communications. Research finding reveals that company practice matches with theory.

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