The Business Plan of The Establishment of Ngohyang Yuk / Business Administration / Sylvie Haryani / 73120236 / Advisor: Bernadine

Haryani, Sylvie (2016) The Business Plan of The Establishment of Ngohyang Yuk / Business Administration / Sylvie Haryani / 73120236 / Advisor: Bernadine. Institut Bisnis dan Informatika Kwik Kian Gie, Jakarta.

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Abstract

Ngohyang Yuk is a company engaged in the field of culinary protein snack, which is planned to use a booth at the bazaar event in Mal Kelapa Gading. Ngohyang Yuk is planned to be established at Jakarta’s shopping town. The intended target market is people who are social media users and enjoy experiencing the taste of new and unique food . They love meat and prefer healthier protein snacks without preservatives. According to industry forecasting and analytical results from strengths, weaknesses, opportunities, and threats within the business, it shows that there’s a good prospect if this business can maximize the use of strengths and the use of opportunities to overcome weaknesses and threats, so the business can run smoothly. The initial investment required by Ngohyang Yuk is IDR 600,000,000.-. These capital funds will be provided by the help from parents to the Ngohyang Yuk owner. The capital will be allocated to the cash requirements, booth rental, the purchase of raw materials, equipments, and supplies. Ngohyang Yuk requires total of 4 employees in carrying out operations consisting of a manager, a kitchen chef, a kitchen chef assistant, and a chef assistant for booth. The assessment of Ngohyang Yuk performance has been assessed financially through income statement performance, cash flow projection, and balance sheet performance. Moreover, the feasibility studies of Ngohyang Yuk was done by using several methods of investment appraisal, such as : Break Even Point (BEP), Net Present Value (NPV), Internal Rate of Return (IRR), and Payback Period (PP). From those assessment and studies, the result is that Ngohyang Yuk has a positive NPV worth IDR 142,405,069.70; BEP value annually less than income, payback period for 3 years 4 months and 21 days, and the value of internal rate of return is 21.71%. Therefore, Ngohyang Yuk is a good business to start.

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