A Business Plan: Establishing Fitness Center “Olympia Gym”, located at Narogong, Bekasi / Suryadi / 75120429 / Advisor : Brastoro

Suryadi, Suryadi (2016) A Business Plan: Establishing Fitness Center “Olympia Gym”, located at Narogong, Bekasi / Suryadi / 75120429 / Advisor : Brastoro. Institut Bisnis dan Informatika Kwik Kian Gie, Jakarta.

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Abstract

Changing times make people more aware of the importance of health, so many people are now adopting a healthy lifestyle. One aspect of healthy living is to do regular exercise. Information technology is growing rapidly also makes the life of every individual is becoming increasingly transparent. The widespread use of social media requires people to always look perfect all the time. Type any body shaper sport eventually became the primary choice in order to always look attractive. This makes the sport fitness atusiasme grown rapidly in recent years, because in addition to making the body becomes healthy, fitness also help people to get the desired body shape. In Bekasi alone, the number of fitness centers continue to show growth over time. The fitness business does require precision in its management. If not, then where fitness can suffer losses and even bankruptcy. This is because this business requires a large initial investment and operational costs are quite high. The number of fitness centers that have been established and that still survive, no more than twenty. There is no gym that stood in the area Narogong. The gym that is also dominated by the shop or home gym that tend to be simple and do not have the complete workout equipment. In addition, in some gym equipment there also is very outdated and no longer fit to wear. Therefore, the authors chose Narogong areas, Bekasi as the establishment of Olympia Gym.

Item Type: Other
Uncontrolled Keywords: Perencanaan Bisnis; Bisnis-Studi Kelayakan; Pemasaran, Strategi; Bisnis Kebugaran
Subjects: H Social Sciences > HI Business > Business Plan
H Social Sciences > HI Business > Business Plan > Entrepreneurship
H Social Sciences > HD Management. Industries. Land use. Labor > HD61 Risk Management
H Social Sciences > HD Management. Industries. Land use. Labor > Marketing (General) > Strategic Marketing
H Social Sciences > HD Management. Industries. Land use. Labor > HD28 Management. Industrial Management > Executive Management > Strategic Planning (Management)
Depositing User: mahmud moed mahmud
Date Deposited: 22 Jun 2021 07:49
Last Modified: 22 Jun 2021 07:49
URI: http://eprints.kwikkiangie.ac.id/id/eprint/2060

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