RENCANA PENDIRIAN USAHA BARU “KELAPA GADING BADMINTON HALL” DI PUTRI SALJU, KELAPA GADING JAKARTA UTARA, DKI JAKARTA / Renaldi Christianto / 27110379 / Pembimbing: Brastoro

Christianto, Renaldi (2016) RENCANA PENDIRIAN USAHA BARU “KELAPA GADING BADMINTON HALL” DI PUTRI SALJU, KELAPA GADING JAKARTA UTARA, DKI JAKARTA / Renaldi Christianto / 27110379 / Pembimbing: Brastoro. Institut Bisnis dan Informatika Kwik Kian Gie, Jakarta.

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Abstract

Kelapa Gading Badminton Hall is a badminton court rental services business, along with reflexology which can be enjoyed after or before a game of badminton. Kelapa Gading Badminton Hall is equipped with international standard equipment, and reflexology also has a comfortable and cozy air-conditioned so that customers enjoy the service in Kelapa Gading Badminton Hall. Promotion by Kelapa Gading Badminton Hall is by handing out brochures that have been made and distributed in Kelapa Gading and Sunter. The brochure will be distributed during and after the Grand Opening will be distributed on a weekend where the intensity of visitors will increase. Besides the media campaign that is done is through a website created specifically for consumers who want to see information about Kelapa Gading Badminton Hall. Additionally Kelapa Gading Badminton Hall also imposed a 25% discount for the first 2 months after the Grand Opening, and also held a meet and greet with the players from pelatnas who is a friend of the owner of Kelapa Gading Badminton Hall. Kelapa Gading Badminton Hall has 13 workforce including 1 manager, 1 security, two cashiers, grounds keepers 2, 3 reflexology therapist, and 4 cleaning service. Initial capital needed is Rp 1,050,000,000, already included in the rent, renovation, equipment and supplies, as well as business licenses. First-year sales projection of Rp 1,625,215,500 and projected on to a 5-year, sales will reach Rp 2,252,319,041. In the calculation of feasibility, BEP, NPV, PI, and IRR Kelapa Gading Badminton Hall is eligible to run.

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