Rencana Bisnis Pendirian Toko Roti “Crocobread” di Event Bazaar Mall Jakarta / Felyn / 74120219 / Pembimbing: Brastoro

Felyn, Felyn (2016) Rencana Bisnis Pendirian Toko Roti “Crocobread” di Event Bazaar Mall Jakarta / Felyn / 74120219 / Pembimbing: Brastoro. Institut Bisnis dan Informatika Kwikkiangie, Jakarta.

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Abstract

CrocoBread is a company engaged in the field of bakery, which is planned to use in a bazaar concept. CrocoBread planned to be established in Sunter Hijau Raya Blok E2/21, Sunter, North Jakarta. The intended target market is people from middle social class that likes to hang out in the mall, and lives around jakarta area. According to industry forecasting and analytical results from strength, weakness, opportunities and threats within the business, it shows that there is a very good prospect if this business can maximize the use of strengths and opportunities to overcome the weaknesses and threats. The initial investment required by CrocoBread is IDR 200.000.000,-. this capital provided from private funding by the parents of the CrocoBread owner. The capital will be allocated to rent, purchase of the equipment, supplies, raw materials, and cash. CrocoBread will hire 5 employee in carrying out operations consisting of a manager, 2 chefs, 1 operational assistant, and 1 sales marketing. The assessment of CrocoBread performance has been assessed financially through income statement performance, cash flow projection, and balance sheet performance. Moreover, the feasibility studies of CrocoBread was done by using several methods of investment appraisal, such as: Break Even Point (BEP), Net Present Value (NPV), Payback Period (PP), and Internal Rate of Return (IRR). From those assessments and studies, the results show CrocoBread has a positive Net Present Value worth IDR 1.128.587.435,-; Break Even Point value annually less than income, Payback Period for 7 months and 17 days, and the value of Internal Rate of Return is 167%. Therefore CrocoBread is a good business to be run.

Item Type: Other
Uncontrolled Keywords: Perencanaan Bisnis; Bisnis-Studi Kelayakan; Pemasaran, Strategi; Bisnis Kuliner
Subjects: H Social Sciences > HI Business > Business Plan
H Social Sciences > HI Business > Business Plan > Entrepreneur
H Social Sciences > HD Management. Industries. Land use. Labor > HD61 Risk Management
H Social Sciences > HD Management. Industries. Land use. Labor > Marketing (General) > Strategic Marketing
H Social Sciences > HD Management. Industries. Land use. Labor > HD28 Management. Industrial Management > Executive Management > Strategic Planning (Management)
Depositing User: mahmud moed mahmud
Date Deposited: 16 Dec 2021 04:02
Last Modified: 16 Dec 2021 04:02
URI: http://eprints.kwikkiangie.ac.id/id/eprint/2379

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